We know selling an investment property can be a big financial decision, and we’ll leverage our experience and market knowledge to lead you through the process. First we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your apartment building compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.
We’ll assess your property’s worth to determine its market value, taking into consideration variables such as location, current and potential income, market demand and recent comparable sales. We’ll then create an analysis, or Broker Opinion of Value (BOV), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.
We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your property. A listing agreement gives us permission to advertise and handle the sale of your property. It also covers the basic terms of our mutual commitment, including the length of time the property will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.
While it helps to have minimal deferred maintenance, we’ll conduct a cost-benefit analysis to recommend what repairs need to be addressed prior to marketing. We’ll then strategize with our network of skilled vendors to ensure marketing tools and photography are of professional caliber and give buyers a reason to show more than a passing interest in your property.
An investment property needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality offering memorandums, postcards, E-Mail campaigns, targeted phone calls, and alerting local buyer’s agents to give your property optimum exposure.
At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price and terms that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. As your trusted advisor, our goal is to net you the most money in your pocket.
Seal the Deal
The crucial step of contingency removal is vital to move towards a successful close. We’ll be right by your side during these final steps, engaging with the buyer and their lender to ensure all requirements are met, inspections are performed, financing is approved on time, and all necessary disclosures are completed. Then, sign on the dotted line, and congratulations! You’ve just sold your property!